(Larger Image)
|
Designing Direct Mail That Sells
by Sandra J. Blum
Product Group: Book
Publisher: North Light Books (1999-02)
ISBN: 0891348271
EAN: 9780891348276
Dewy Decimal #: 659.133
Hardcover: 144 pages
SKU: 080416011
Condition: Used: Very Good
Comments: This First Printing copy is in excellent condition. No visible markings, highlights, underlining, tears to text. Tight spine. Clean Hard Cover. However, Top, back Dust Jacket has a 1/2" tear with tiny chip to top/bottom edge and a crease. Copy can be sold with or without Dust Jacket. Minimum shelf/edge wear. Apart from flaws to Dust Jacket, this is a great copy for designers of advertising at an affordable price. (K3-108)
|
Customer Reviews
|
If you are a copywriter or direct response marketer, get a copy of this book.
Rating  (5)
Date: 2008-08-10
If you are like most people, you receive "Junk-mail" every day. Did you know there is an art and science behind it, and that it looks a certain way for a reason?
Direct marketing communications are designed to get a response from the reader. It may be to call a number, visit a website, order a report, register for a seminar, etc. The key is to motivate the prospect to take an action, and then to be able to quantify the results.
Most marketing communicators you come across will leave this crucial "call to action" out of their material, but not direct marketing communicators. Brand marketing may look nice, but you seldom get any true feel for the results and how many actions were taken.
Blum takes you through all the elements of a direct mail package.
1) The Envelope
2) The Letter
3) The Response Device
4) Brochure
5) Lift letter, Buckslips and Premiums
She also discusses self-mailers and 3D mailers.
You won't win awards with this type of marketing, but you just may make a great deal of money.
Cheers!
|
|
Read the Title
Rating (5)
Date: 2002-12-12
9 out of 10 customers found this reveiw helpful
The two reviewers who say "not cutting edge", "filled with junk mail I get everyday", "no creative ideas" obviously miss the point. Designing Direct Mail that Sells is exactly about why the junk mail you get everyday brings in billions of dollars in sales every year and how to do that kind of direct mail. It is about the mail hundreds of companies and publishers do, test in the market, and pay designers quite handsomely for. It is not about "cutting edge" design that wins design awards or the newest trends. What it is about, very simply, is understanding how to create everyday direct mail that actually gets people to respond and buy something. You can stick up your nose at it, but you can't just dismiss it.
|
|
Don't buy this book
Rating  (1)
Date: 2002-08-09
3 out of 9 customers found this reveiw helpful
This has got to be the worst "graphic design" book I have ever seen. It showcases designers and their various works, and you have to wonder, did they even go to art school? I seriously thought it was a joke that the author thought their work was so "cutting edge." I guarantee no designer would want this book. In fact, I would do anything to get my money back, but I guess that's what happens when you buy books online.
To those who praise this book, you must be a suit trying to design yourself. TRUST ME - HIRE A DESIGNER, cause if you think the designs in this book look good, then you need help or better taste.
Just because it's direct mail doesn't mean it has to look BAD!!!!!!!!
|
|
Designing Direct Mail That Sells - This Book Really Sells
Rating (5)
Date: 1999-12-24
I've been involved in Direct Response Mail for many years. Sure wish I had this when I started. Would have saved me headaches, frustration and money.Now that I've learned from hard knocks, I find this book just as useful, as a reminder, as a fine tuner and as a classic illustration of right and wrong, what to do and what to avoid.
|
|
Practical and Useful Information
Rating (5)
Date: 1999-12-14
19 out of 19 customers found this reveiw helpful
"Designing Direct Mail That Sells" offers practical advice, tips for success, plenty of definitions, plus a great collection of samples and sources for inspiration. Written by a direct mail specialist with many years in the business, this book is for people actually working in the trenches.Blum explains the "whys" and "hows" behind bursts and stickers; how to test a direct mail piece; creating an effective package, envelope, response card and brochure; and designing self-mailers and 3-D or oversized pieces. She also defines such direct mail lingo as "lift letters," "freemiums," etc. Even more edifying are the book's sidebars, which provide advice from direct mail specialists, test and design tips, formatting advice and other valuable tricks.
|
|
|